My Projects

I’m a graphic designer who loves exploring how ideas can come alive visually. With a Master's in Graphic Design and Visualisation at Loughborough University, I’ve spent the past few years shaping my practice around branding, illustration, and visual storytelling.

What drives me most is understanding the story behind a brand - its values, its voice, and the people it speaks to. I’ve applied this curiosity to a range of experiences: designing event branding for TEDx Loughborough University, creating brand collateral and logos for freelance clients, and co-creating a student community platform to connect peers and share campus culture. Each project has taught me how research, insight, and collaboration can transform an idea into something visually expressive and human-centred.

I love working at the intersection of colour, concept, and narrative, whether it’s developing a logo, a social media campaign, or an illustration. For me, design isn’t just about making things look good - it’s about giving brands a visual voice that communicates purposefully and resonates with people.